A company led by big superheros, for little superheroes
In 1973 a young, passionate science teacher, Hessie Isaacs, began importing and distributing educational games, toys and teaching aids in South Africa. At first the main bulk of her imports were items sold to the school system and used in a classroom or laboratory by teachers. However, it soon became clear that there was also a strong call from parents and grandparents for good quality, educational, fun items to be available at reasonable prices in retail toy outlets.
This was the beginning of EDUCO (Pty) Ltd.
In the late seventies, still maintaining its focus on the educational value of their carefully selected products, Educo made the transition to becoming a wholesale supplier to the commercial toy trade.
We are one big family
As the business has grown over 45 years, so too has EDUCO transformed into a family business, with each member of our family and every person in our dedicated, wonderful team bringing something new, different and exciting to our dynamic business. Product selection, manufacture, import, marketing and distribution remain under the watchful eye of our dedicated team.
We make our own toys and games too
Today we continue our regular and sole-distributor imports, and continually add new and exciting products, sources and suppliers to our range. We also offer our own carefully designed and manufactured games, creative kits and Edudough.
EDUCO has grown to offer one of the widest and most varied range of excellent educational games and toys available in South Africa, and beyond.
A quality product
EDUCO’s aim is to develop a child’s understanding of the universes of colour, shape and size. Each product is carefully selected or designed to stimulate and develop a child to his or her full potential. We want to help children through their various stages of development.
Our range addresses these specific skills, whether it is a child's first or second language: visual perception; concentration; memory; logic and reasoning; hand-eye co-ordination, fine motor skills; gross motor skills; number skills; reading; sequencing and understanding letters.
We avoid all aggressive toys. You won’t find guns or knives at EDUCO. We seek out educational toys and games that cultivate social harmony and self-confidence.
In order to remain competitive, and to provide our customers with good quality product at very reasonable prices, we supply our products on a wholesale basis and in wholesale quantities.
We continually search and negotiate for better product at better prices. We make every effort to keep our prices as low as possible, while never compromising on the quality of education and learning of children.
We ensure that our product and prices bring successful sales for our customers, and a happy and fun learning experience for the end-user.
The EDUCO brand is well known in the South African toy and game market. Our product is found in numerous different types of retail outlet; specialist toy shops, chain stores, online houses, direct-sales organizations etc. All EDUCO products are either already bar-coded or can be supplied as such.
EDUCO is a mature, stable 45-year old business, with a good track record and a dependable reputation. We intend to keep building this South African business in new directions from our well established, solid foundation.